Emaar to open new Rove Hotel adjacent to Dubai Parks and Resorts

Posted on 18th February 2016

Global property developer Emaar Properties will open a new Rove Hotel adjacent to Dubai Parks and Resorts, the region’s upcoming largest integrated theme park destination.

The new 458-room Rove At The Park will be strategically located off Sheikh Zayed Road, close to Palm Jebel Ali midway between the Dubai and Abu Dhabi International Airports.

"A young and trendy brand, Rove Hotels defines a new dimension in the evolution of the city's hospitality sector,” said Chris Newman, corporate director of operations at Emaar Hospitality Group.

Meaning ‘to traverse’, Rove infuses 21st century innovation with sophistication, and serves as a tech-savvy, social and cultural hub for international explorers. The new property will also reflect all the value propositions that make the brand unique in Dubai’s hospitality sector.

“Integrating innovation, sophistication and cultural enrichment, the new Rove property will deliver incredible value as it prepares to welcome guests from around the world, particularly leisure travellers who will arrive in the area to experience Dubai Parks and Resorts’ world-class leisure attractions,” Newman said.

The hotel will sport a contemporary and urban design with Arabesque elements and display local art-pieces throughout the public areas. Assuring a high-tech environment, the new property will have a spaciously designed lobby and lounge, elegantly designed rooms, starting at 26 sq m and featuring a 42-inch TV screen complete with media hub, designer mattresses and a modern bathroom.

Thirty per cent of the rooms will be interconnected making the property a family-friendly destination. The hotel will also serve fresh, locally produced culinary creations and introduce distinctive dining out destinations, including an all-day restaurant.

Across its portfolio, Rove Hotels will feature a Rove App on smartphones and self-check-in station to reduce guest waiting time. Moreover, guests will also be offered the convenience of late check-outs.

In addition to an advanced business centre, a 24-hour gym, pool, sun deck and a self-service laundromat are some of the other features at Rove properties. A 24-hour convenience store will offer a wide selection of day-to-day amenities, fresh food and the choicest snacks, according to Tradearabia news report.

Rove Hotels plans to operate 10 hotels with over 2,660 keys to support the ongoing preparation for Expo 2020 Dubai. The brand’s first property in the region, Rove Downtown Dubai, is scheduled to open in the coming months at a central location in the city.

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