Accor plans new Ibis style hotel in Sohar, Oman

Posted on 13th September 2014

Accor Hotel Services Middle East, one of the world's leading hospitality groups, has signed a management agreement with Action Hotels to develop an ibis Styles hotel in Sohar, according to news reports in Times of Oman. The property will have 128 guest rooms and will be situated on the Batinah highway, the main road connecting the UAE and Oman.

Accor

Design of the three-star hotel is under way, with completion expected in mid-2016. In addition to the 128 guest rooms, ibis Styles Sohar will benefit from an all-day dining restaurant, a lobby café, swimming pool, gym, and meeting rooms.

"ibis Styles Sohar represents our sixth development with Action Hotels and our second in Oman," said Christophe Landais, chief operating officer for Accor HotelServices Middle East. "We are delighted to sign another management agreement, bringing the total number of rooms offered by this partnership with Action Hotels to more than 1,000."

The ibis Styles Sohar will be highly visible on a strategic artery of Sohar, the largest town in the region. The hotel aims to attract both leisure and business clients, given its close proximity to the City Center shopping mall, Sohar airport, Sohar port and the industrial zone.

Alain Debare, chief executive officer of Action Hotels, said: "We are pleased to be partnering once again with Accor. Our existing partnerships have been very successful and this project will further strengthen our portfolio of economy and mid-market hotels in the Middle East.

"The ibis Styles brand represents a unique offering in the economy segment, and we believe its position at the forefront of the market will drive significant returns. We are very much looking forward to working with Accor and their ibis Styles team for a target opening in mid-2016."

ibis Styles hotels are individually designed, offering excellent value with the highest level of comfort. ibis Styles belongs to the ibis brand along with ibis and ibis budget, all of which are modern, simple and focused on well-being.

"This signature further demonstrates Accor's commitment to strengthening our offering in the economy segment, in which we hold a leadership position. The ibis Styles in Sohar is the 12th ibis-branded hotel under development in the Middle East, in addition to the 14 currently in operation, bringing the total number of rooms to over 6,300," Landais said.

Accor HotelServices Middle East currently operates 66 hotels with more than 16,000 rooms in the region and has 31 hotels under development. Its total of 97 properties thus brings it close to achieving its target to operate 100 hotels in the region by 2017.

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